# ScaleMySaaS > ScaleMySaaS installs 90-day growth systems for post-PMF SaaS founders. Conversion tracking, SEO, Google Ads, onboarding, and analytics, built once and scaled for years. Site: https://scalemysaas.com Founder: Szilárd Máté (szilard@scalemysaas.com) Legal entity: InfoBridge OÜ --- ## What ScaleMySaaS is ScaleMySaaS is a done-for-you growth system for post-PMF B2B and B2C SaaS founders. In 90 days the engagement installs conversion tracking, SEO, Google Ads, and activation, then optimizes the engine monthly for 6 to 12 months. One operator owns the whole stack so the system compounds instead of fragmenting across vendors. The practice is operator-led, not agency-led. The founder, Szilárd Máté, built and scaled multiple SaaS platforms (Insider EdVentures past €200k ARR, MojPrijemni, others) before installing the same systems for clients. ## Who it is for Post-PMF SaaS founders who: - Have a working product with paying users and recurring revenue - Have validated demand but lack predictable customer flow - Want one operator who owns the full acquisition and activation stack - Want documented systems that compound after the engagement ends - Are ready to invest in growth as a multi-quarter system, not a campaign ## Who it is not for - Pre-launch or pre-revenue products - Founders looking for a single magic-bullet channel - Equity-only deals - Coaches, course creators, or info products - Founders unwilling to commit founder time to the engagement ## The 90-day install ### Phase 1: Audit and foundation (weeks 1 to 2) - Full acquisition audit across ads, SEO, funnel, and analytics - Conversion tracking rebuild (GTM, GA4, PostHog) - Attribution model setup - Onboarding and activation audit ### Phase 2: SEO engine (weeks 3 to 6) - Technical SEO fixes (Core Web Vitals, indexation, schema markup) - Keyword strategy and content brief system - Internal linking architecture - Programmatic SEO where the data supports it - Authority-building plan ### Phase 3: Paid acquisition engine (weeks 4 to 8) - Google Ads buildout (Search, Performance Max, retargeting) - Conversion tracking and offline conversion imports - Enhanced conversions and proper bid signals - Landing page recommendations and A/B test framework - Creative briefs and ad copy frameworks ### Phase 4: Activation and retention layer (weeks 6 to 10) - Onboarding flow optimization - Email lifecycle sequences - In-app activation triggers - Churn signal monitoring ### Phase 5: Reporting and handoff (weeks 10 to 12) - Custom dashboard in PostHog - Weekly reporting cadence - Documented playbooks and SOPs - 6 to 12 month optimization roadmap After day 90, the team optimizes the system monthly for 6 to 12 months on retainer. ## Pricing ### DFY Growth System (core offer) - Setup: €8,000 to €15,000 one-time - Retainer: €3,000 to €5,000 per month - Year 1 total: €44,000 to €75,000 - Scoped on the diagnostic call based on stack complexity and ad spend. ### DWY Tailored System (premium upsell) - Setup: €18,000 to €25,000 one-time - Retainer: €5,000 to €7,000 per month - Year 1 total: €78,000 to €109,000 - Same outcome, customized end-to-end to the founder's stack and business model. Includes weekly strategy calls, team training, and direct Slack access. ### Payment terms - 50% setup on signing - 50% setup on day 45 - Retainer billed monthly in advance starting day 91 - 30-day notice to cancel retainer ## Operator track record - 300k€ combined ARR across previous ventures since 2020 - 25+ average DR score on owned domains, all organic, no paid links - 5+ profitable SaaS platforms built end-to-end since 2020 - 10,000+ active users across owned SaaS platforms as of 2026 Owned and operated platforms include Insider EdVentures (BBE Insider, WISO Insider, WIRE Insider, GMAT Insider), MojPrijemni, and Voyagio. ## Success metrics for the 90-day install By end of day 90, the client has: 1. Working conversion tracking across all channels, verified, with an agreed attribution model 2. Live Google Ads campaigns with positive trajectory toward the target CPA 3. SEO foundation with at least 5 ranking pages and a content engine running 4. Onboarding flow with measurable activation rate improvement (target +20%) 5. Custom dashboard delivered with weekly auto-updating reports 6. Documented 6 to 12 month optimization roadmap What is not promised: specific revenue numbers, specific MRR growth, specific keyword rankings. ## Common questions **What is a SaaS growth system?** A SaaS growth system is the connected infrastructure that turns visitors into paid, retained customers: conversion tracking, attribution, SEO, paid acquisition, onboarding, lifecycle email, and reporting, wired so each layer feeds the next. **How do you scale a SaaS from €5k to €100k MRR?** Fix tracking first so every decision has data. Then unblock the channel with the shortest payback, usually onboarding or paid ads. Then build the channel that compounds, usually SEO. The order matters more than the tactics. **Is SEO or paid ads better for SaaS?** Neither alone. Paid ads buy fast feedback and cashflow. SEO compounds at zero marginal cost. They signal each other when tracking is wired correctly. Most post-PMF B2B SaaS founders need both: paid for the next 90 days of pipeline, SEO for the next 24 months of margin. **What is a healthy CAC payback period for B2B SaaS?** 12 months or less is healthy for most B2B SaaS. Above 18 months and growth becomes a cash problem before it becomes a revenue problem. **How long until first results?** First leads typically land in 30 to 45 days. 10+ customers by 60 to 90 days. Onboarding fixes hit fastest, ads need 3 to 4 weeks of data before optimization, and SEO compounds over months. **Can you guarantee specific revenue numbers?** No. What is guaranteed is the system gets installed, working, and documented in 90 days. If the product has PMF and the install is correct, growth follows. **What if there is already an in-house marketer?** The system is installed, the in-house team operates it. The DWY tier includes training so the team owns the engine after the engagement ends. **Why 90 days, why not faster?** 90 days is the floor. SEO needs 4 to 6 weeks to start indexing, ads need 3 to 4 weeks of data before optimization, and onboarding requires real user data over time. **Can the engagement start smaller?** Half a system is worse than no system because the parts do not compound. A paid 1-week audit is available for €1,500 if a founder wants to test the relationship before committing to the full install. **What stack does ScaleMySaaS work with?** Standard SaaS stack: GTM, GA4, PostHog, Google Ads, plus whatever CMS and email tool is already in use. The DWY tier customizes fully to the founder's setup. --- ## SaaS Growth Agency vs In-House Hire vs ScaleMySaaS The three common ways post-PMF SaaS founders try to install growth. ### Operating dimensions | Criterion | ScaleMySaaS | Typical SaaS growth agency | In-house hire | |---|---|---|---| | Setup time to first working channel | 30 to 45 days | 60 to 90 days | 90 to 180 days (hiring + ramp) | | Scope | Full stack: tracking, SEO, paid, onboarding, reporting | Usually channel-specific (SEO-only or ads-only) | Single role, single channel | | Operator background | Founder has scaled own SaaS past €200k ARR | Rare. Most agency staff have never operated a SaaS | Depends on the hire | | Conversion tracking rebuild | Day 1 priority. GTM, GA4, PostHog, offline imports | Often skipped or charged as an extra | Depends on technical depth of the hire | | Founder time required | 2 to 3 hours per week | 4 to 6 hours per week managing the agency | 10 to 15 hours per week managing the hire | | Documentation on handoff | SOPs, dashboards, and 6 to 12 month roadmap on day 90 | Reports and decks. Rare playbooks | Usually lives in one person's head | | Risk if you stop the engagement | System keeps compounding without you | Channels degrade when the retainer ends | Knowledge walks out the door if they quit | ### Year 1 cost compared | Line item | ScaleMySaaS | Typical agency | In-house hire | |---|---|---|---| | Setup or hiring cost | €8k to €15k one-time | €0 to €10k onboarding fee | €8k to €20k recruiter fees and ramp | | Monthly cost | €3k to €5k retainer | €5k to €15k retainer | €6k to €11k loaded monthly (EU senior growth lead) | | Channels covered for that cost | 4 channels: tracking, SEO, paid, onboarding | 1 channel, in depth | 1 role, in depth | | Tools and ad spend | Pass-through, not marked up | Sometimes marked up 10 to 20% | Pass-through, founder manages | | Year 1 total | €44k to €75k | €60k to €180k | €80k to €152k | ### When to pick each **Pick ScaleMySaaS if:** want the full acquisition and activation engine, want one operator who has scaled a SaaS to profitability, want documented systems that compound after the engagement, want leads in 30 to 45 days. **Pick a specialist agency if:** already have working conversion tracking and one validated channel, only need more depth in that single channel, comfortable with channels degrading when the retainer ends. **Pick an in-house hire if:** ready to build a permanent marketing function, can wait 3 to 6 months for first measurable output, can manage and back-fill the role if they leave. Full comparison page: https://scalemysaas.com/saas-agency-vs-in-house --- ## Founder Szilárd Máté is the founder of ScaleMySaaS and InfoBridge, co-founder and CTO of Insider EdVentures. Born and based in Budapest, Hungary. Speaks English, Hungarian, Serbian, Russian, and French. Has built multiple SaaS platforms to profitability before age 23, including Insider EdVentures (BBE Insider, WISO Insider, WIRE Insider, GMAT Insider) and MojPrijemni. Works hands-on with Next.js, Supabase, Stripe, GTM, PostHog, Google Ads, and SEO. Bootstrapped DNA, no VC. Why this matters for clients: most agencies have never operated a SaaS. They sell tactics. ScaleMySaaS installs systems built and pressure-tested against the founder's own live revenue before they ever reach a client dashboard. Profiles: - LinkedIn: https://www.linkedin.com/in/szilardmate/ - X: https://x.com/SzilardDev - YouTube: https://www.youtube.com/@0xszilard - GitHub: https://github.com/0xszilard - Crunchbase: https://www.crunchbase.com/person/szilard-mate ## Contact and next steps - Email: szilard@scalemysaas.com - Apply (qualification form): https://scalemysaas.com/apply - Book a call: https://scalemysaas.com/booking - Contact form: https://scalemysaas.com/contact For founders considering the engagement, the path is: apply through the qualification form, get a scheduling link if it is a fit, take the 45 minute diagnostic call, receive a proposal within 48 hours. ScaleMySaaS takes on 3 to 4 new clients per quarter.