Clear thinking on SaaS growth, distribution, and what actually works

Short, opinionated insights drawn from real product work, experiments, and patterns we see across SaaS teams. No hype, no recycled tactics, just practical reasoning you can apply immediately.

What you get in your inbox

Each issue is a short read pulled from real product work. Examples, numbers, and decisions you can copy or argue with. Six recurring themes:

Acquisition channels that actually compound

How SEO, paid, and outbound work together when the tracking is right. What to build first when you have one founder and no growth team.

Onboarding and activation

Why most SaaS funnels leak between signup and first value, and the changes that move activation by double digits without a redesign.

SEO for B2B SaaS in 2026

Programmatic pages, AI Overviews, and how to earn citations in ChatGPT and Perplexity. What still works and what to stop doing.

Tracking, attribution, and reporting

PostHog, GA4, and offline conversion imports. How to wire revenue events into ads so the algorithm optimizes for paid customers, not signups.

Lifecycle email and retention

Welcome flows, trial nurtures, and re-engagement sequences that lift expansion revenue. Cohort patterns that predict churn weeks in advance.

Founder operating systems

How solo founders structure their week to ship growth work without dropping product. Stack choices, weekly rituals, and what to delegate first.

Designed for

SaaS founders between €10k and €200k MRR who have a working product and an unpredictable growth chart. A few operators, consultants, and PMMs who want to see how acquisition systems get built end to end. If you want polished thought leadership, this isn't the right list. If you want notes from inside the work, with the numbers attached, subscribe above.

Youtube

Weekly teardown videos showing real acquisition systems, founder interviews, and live channel builds.

Watch on YouTube